SEO- Just an introduction
The Internet is a very good and useful tool, but without search engines, it would be nothing more than a chaotic web of random bits of information stored on millions of unorganized data storage and servers around the world. Search engines tame this mass of information and bring everything you need right to your fingertips.
What is SEO?
Search Engine Optimization is the process of conditioning a webpage so that it becomes highly relevant to particular keyword phrases. SEO improves the chance that a page will show up high in natural search engine results. Or in simply we can say SEO is the process of optimization of a site visibility over any search engine related to a particular term (commonly called as Keyword or Key phrase), search by any user over internet (search engine search box). Some of the commonly used search engines are Google, Yahoo, Bing, MSN and many more.
What Search engine really does?
In back of every search engine some algorithm are running to storing and analyzing the visitors typed data (or search term), as a result when someone finding anything over it he/she can get the related result in the search page.
For example search engines, like Google, read, categorize and index an incredible amount of information so that when you enter a search request, they are able to tell you which webpage you should visit to find what you are looking for.
To determine which pages to return in its search results, Google assigns each page a Page Rank. Google measures Page Rank on a scale of 0 to 10, with 0 carrying the least amount of weight and 10 carrying the most. Like that different search engines are used different algorithms to sort the related results orderly.
Why SEO and what its benefits?
The question is why someone go for to do SEO and what its benefits. Yes SEO is very important for any site to find it in the top of any search engines result pages what we already said in the introduction part. There are millions and millions of sites over internet, so think how someone known about your web site, if you not get the top position in the search engines. A very good example is supposed you have an e-commerce site and you are selling products online. If your site not appears in the top of the search engine, your sales decreases and another thing is no one know about your site.
So doing SEO not only to improve the site visibility, but also SEO helps to improve your business or sales.
Conclusion:
So SEO is plays a very good role in online marketing and improve the site rank in search engines. And help in your sales, online business promotion. Finally thanks to read this post and I hope for the beginner or a layman in SEO have got a little bit idea about this topic. For more information visit http://tinyurl.com/ltgd6xf
What is SEO?
Search Engine Optimization is the process of conditioning a webpage so that it becomes highly relevant to particular keyword phrases. SEO improves the chance that a page will show up high in natural search engine results. Or in simply we can say SEO is the process of optimization of a site visibility over any search engine related to a particular term (commonly called as Keyword or Key phrase), search by any user over internet (search engine search box). Some of the commonly used search engines are Google, Yahoo, Bing, MSN and many more.
What Search engine really does?
In back of every search engine some algorithm are running to storing and analyzing the visitors typed data (or search term), as a result when someone finding anything over it he/she can get the related result in the search page.
For example search engines, like Google, read, categorize and index an incredible amount of information so that when you enter a search request, they are able to tell you which webpage you should visit to find what you are looking for.
To determine which pages to return in its search results, Google assigns each page a Page Rank. Google measures Page Rank on a scale of 0 to 10, with 0 carrying the least amount of weight and 10 carrying the most. Like that different search engines are used different algorithms to sort the related results orderly.
Why SEO and what its benefits?
The question is why someone go for to do SEO and what its benefits. Yes SEO is very important for any site to find it in the top of any search engines result pages what we already said in the introduction part. There are millions and millions of sites over internet, so think how someone known about your web site, if you not get the top position in the search engines. A very good example is supposed you have an e-commerce site and you are selling products online. If your site not appears in the top of the search engine, your sales decreases and another thing is no one know about your site.
So doing SEO not only to improve the site visibility, but also SEO helps to improve your business or sales.
Conclusion:
So SEO is plays a very good role in online marketing and improve the site rank in search engines. And help in your sales, online business promotion. Finally thanks to read this post and I hope for the beginner or a layman in SEO have got a little bit idea about this topic. For more information visit http://tinyurl.com/ltgd6xf
Take a look of different SEO techniques
In simple term we can say that search engines are answer machines, because search engine are showing the result according to the users inputted query in the search box. In behind of a search engine is something happens like; when a person looks for something online, it requires the search engines to scour their corpus of billions of documents present in the database of search engine and do two things – first, return only those results that are relevant or useful to the searcher’s query, and second, rank those results in order of perceived usefulness.
Popularity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).
Techniques used in SEO
Basically the whole SEO techniques are group in majority of SEO techniques into two broad categories – On-page SEO and Off-page SEO.
1. On-page SEO
On-page SEO includes everything you can do on your website to improve your site’s chances of showing up at the top of search results. How you structure your site, how you use your Meta data, and what content you include on each page of your site are all examples of on-page SEO.
2. Off-page SEO
Of-page SEO includes everything you can do, or try to do, on pages and sites other than your own to improve your site’s chances of showing up at the top of search results. Link building, submitting your products to comparison shopping engines, and listing your business in local search engines are all examples of off-page SEO.
In below section of this post I mention some points that help someone to make a site SEO friendly these are:
1. Research keywords. Use the tips and tools in the Keyword Research to find the best keywords, determine how competitive they are, and decide which pages to use them on.
2. Write the page’s Meta data. This includes the title tag, description tag, and keyword tag. Make sure these tags use the most important keywords for the page.
3. Write the page’s heading and subheadings. Each heading should use at least one of the target keywords for the page.
4. Write the page copy. Use your target keywords throughout the copy. Follow the Guidelines for writing copy for the site to make your copy appealing to both search engines and visitors.
5. Write Image Alt Tags for any images on the page. Each alt tag should include at least one of the target keywords for the page.
6. Build links to the webpage you’re optimizing. IT covers some of the most effective off-page SEO techniques.
7. Wait and watch. It usually takes at least two weeks for search engines to index the webpage you optimized, often longer for new sites. Depending on your Page Rank, it will take a few weeks for your optimization efforts to translate to improved ranking in the search engine results.
8. Optimize another page in your site. Repeat this process until you have completed on-page optimization for every page of your site.
Popularity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).
Techniques used in SEO
Basically the whole SEO techniques are group in majority of SEO techniques into two broad categories – On-page SEO and Off-page SEO.
1. On-page SEO
On-page SEO includes everything you can do on your website to improve your site’s chances of showing up at the top of search results. How you structure your site, how you use your Meta data, and what content you include on each page of your site are all examples of on-page SEO.
2. Off-page SEO
Of-page SEO includes everything you can do, or try to do, on pages and sites other than your own to improve your site’s chances of showing up at the top of search results. Link building, submitting your products to comparison shopping engines, and listing your business in local search engines are all examples of off-page SEO.
In below section of this post I mention some points that help someone to make a site SEO friendly these are:
1. Research keywords. Use the tips and tools in the Keyword Research to find the best keywords, determine how competitive they are, and decide which pages to use them on.
2. Write the page’s Meta data. This includes the title tag, description tag, and keyword tag. Make sure these tags use the most important keywords for the page.
3. Write the page’s heading and subheadings. Each heading should use at least one of the target keywords for the page.
4. Write the page copy. Use your target keywords throughout the copy. Follow the Guidelines for writing copy for the site to make your copy appealing to both search engines and visitors.
5. Write Image Alt Tags for any images on the page. Each alt tag should include at least one of the target keywords for the page.
6. Build links to the webpage you’re optimizing. IT covers some of the most effective off-page SEO techniques.
7. Wait and watch. It usually takes at least two weeks for search engines to index the webpage you optimized, often longer for new sites. Depending on your Page Rank, it will take a few weeks for your optimization efforts to translate to improved ranking in the search engine results.
8. Optimize another page in your site. Repeat this process until you have completed on-page optimization for every page of your site.
Guidelines for Making a SEO Friendly Web Site
To make a SEO friendly website is very much required for a site owner. Because an SEO friendly web site helps you to do SEO for your site very easily. I shared some important points with you that can help you to make your site SEO friendly.
Important SEO HTML tags
1. Title Tags:
<head>
<title>Keywords</title>
</head>
2. Heading Tag (H1,H2,..,H6)
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
3. Use Bold, Strong tag
<b> Keyword</b>
<strong> Keyword</strong>
4. Image tag
<img sre=”vpv.jpg” alt=”Keyword”>
Use anchor tag/ Hyperlink
<a href=”http://www.mysite.com/webpage.html” title=”Keyword”>Anchor Text</a>
Hyperlink with No Followed attribute
<a href=” http://www.mysite.com/webpage.html” title=”Keyword” rel=”nofollow”></a>
B. Recommended Title Tag Syntax
Keyword <category>| Website Title
C. Common Canonical Homepage Issue and How to fix it
Bad Good
http://www.mysite.com http://www.mysite.com/
http://mysite.com
http://www.mysite.com/index.html
http://mysite.com/index.html
D. Some of the Search Engine Index Limitation for a website.
Page or File Size: The file or website page size not more than 150 kb.
1. Amount of links: Not more that 100 unique links per page.
2. Meat Description: Not more than 150-160 characters.
3. Title Tag: Not more than 60-70 character.
4. Parameters in URL: Not more than 2 inner pages.
For example:
Bad
http://www.mysite.com/brands.php?object=1&&kind=3&node=5&arGoogd
Good
http://www.mysite.com/brands.php?nike
E. Depth of URL: Not more than 4 inner pages.
For example:
Bad
http://www.mysite.com/people/place/things/noun/danny/car
Good
http://www.mysite.com/people/dany/
F. 301 Redirect for Apache or different web server.
Command Description
Redirect 301/ oldpage.html Redirect single file or director
http://www.newdomain.com/newpage.html to anew file or directory on a
different domain.
RewriteEngine on
RewriteCond %{HTTP_HOST}^mysitte\.com[NC] Redirest http://mysite.com to
RewriteRule(.*) http://www.mysite.com/$1%5BL,R=301%5D http://www.mysite.com. Affects
entire domain.
Entire site:
Redirect 301/ http://www.newdomain.com/ Redirect entire domain to a new
Redirect permanent /old http://www.newdomain
.com/new Domain as either a 301
(recommended) or 302
G. Robots.txt Syntax
User-agent: *
Disallow: /privatefolder/
Disallow: /privatefile.html/
User-agent: Googlebot/2.1
Disallow: /nogoogle.html
Sitemap: http://www.mysite.com/sitemap.xml
For more information about robots file creation and implementation visit: http://www.robotstxt.org
H. Sitemap Syntax
<? xml version=”1.0” encoding= “UTF-8”?>
<urlset xmlns=”http://www.sitemap.org/schemas/sitemap/0.9”>
<url>
<loc>http://www.mysite.com/</loc>
<lastmod> 1987-06-25</lastmod>
< chngfreq > monthly < /chngfreq>
</url>
</urlset>
Further information regarding sitemap please follow this link: http://www.siteground.com/tutorials/sitemap/
I. Robots Meta tag
< meta name=”ROBOT NAME” content=”Argument”/>
Here: ROBOT NAME can be either “robots” for all robots or the user-agent of a specific robot.
Arguments
nonindex Google, Yahoo,Live,Ask Page Not Indexed
nofollow Google, Yahoo, Live,Ask All Links on Page
Become No Followed
noarchive Google, Yahoo ,Live,Ask Page Not Cached
noydir Yahoo Stops Google from
Title Tag Overwrite by
Yahoo Directory
noodp Google, Yahoo, Live Stops Description
And Title Tag Overwrite by DMOZ (Homepage)
nosnippet Google Stop Google from
Generate description
Based on On-page Text
Conclusion:
I hope this post helps you to create a search engine friendly (SEO friendly) website. And you can easily optimize your webpage or blog site and find it in the top of the SREPs (search engine result page). Thank you very much to visit this site and helps me to write more and more content.
Important SEO HTML tags
1. Title Tags:
<head>
<title>Keywords</title>
</head>
2. Heading Tag (H1,H2,..,H6)
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
3. Use Bold, Strong tag
<b> Keyword</b>
<strong> Keyword</strong>
4. Image tag
<img sre=”vpv.jpg” alt=”Keyword”>
Use anchor tag/ Hyperlink
<a href=”http://www.mysite.com/webpage.html” title=”Keyword”>Anchor Text</a>
Hyperlink with No Followed attribute
<a href=” http://www.mysite.com/webpage.html” title=”Keyword” rel=”nofollow”></a>
B. Recommended Title Tag Syntax
Keyword <category>| Website Title
C. Common Canonical Homepage Issue and How to fix it
Bad Good
http://www.mysite.com http://www.mysite.com/
http://mysite.com
http://www.mysite.com/index.html
http://mysite.com/index.html
D. Some of the Search Engine Index Limitation for a website.
Page or File Size: The file or website page size not more than 150 kb.
1. Amount of links: Not more that 100 unique links per page.
2. Meat Description: Not more than 150-160 characters.
3. Title Tag: Not more than 60-70 character.
4. Parameters in URL: Not more than 2 inner pages.
For example:
Bad
http://www.mysite.com/brands.php?object=1&&kind=3&node=5&arGoogd
Good
http://www.mysite.com/brands.php?nike
E. Depth of URL: Not more than 4 inner pages.
For example:
Bad
http://www.mysite.com/people/place/things/noun/danny/car
Good
http://www.mysite.com/people/dany/
F. 301 Redirect for Apache or different web server.
Command Description
Redirect 301/ oldpage.html Redirect single file or director
http://www.newdomain.com/newpage.html to anew file or directory on a
different domain.
RewriteEngine on
RewriteCond %{HTTP_HOST}^mysitte\.com[NC] Redirest http://mysite.com to
RewriteRule(.*) http://www.mysite.com/$1%5BL,R=301%5D http://www.mysite.com. Affects
entire domain.
Entire site:
Redirect 301/ http://www.newdomain.com/ Redirect entire domain to a new
Redirect permanent /old http://www.newdomain
.com/new Domain as either a 301
(recommended) or 302
G. Robots.txt Syntax
User-agent: *
Disallow: /privatefolder/
Disallow: /privatefile.html/
User-agent: Googlebot/2.1
Disallow: /nogoogle.html
Sitemap: http://www.mysite.com/sitemap.xml
For more information about robots file creation and implementation visit: http://www.robotstxt.org
H. Sitemap Syntax
<? xml version=”1.0” encoding= “UTF-8”?>
<urlset xmlns=”http://www.sitemap.org/schemas/sitemap/0.9”>
<url>
<loc>http://www.mysite.com/</loc>
<lastmod> 1987-06-25</lastmod>
< chngfreq > monthly < /chngfreq>
</url>
</urlset>
Further information regarding sitemap please follow this link: http://www.siteground.com/tutorials/sitemap/
I. Robots Meta tag
< meta name=”ROBOT NAME” content=”Argument”/>
Here: ROBOT NAME can be either “robots” for all robots or the user-agent of a specific robot.
Arguments
nonindex Google, Yahoo,Live,Ask Page Not Indexed
nofollow Google, Yahoo, Live,Ask All Links on Page
Become No Followed
noarchive Google, Yahoo ,Live,Ask Page Not Cached
noydir Yahoo Stops Google from
Title Tag Overwrite by
Yahoo Directory
noodp Google, Yahoo, Live Stops Description
And Title Tag Overwrite by DMOZ (Homepage)
nosnippet Google Stop Google from
Generate description
Based on On-page Text
Conclusion:
I hope this post helps you to create a search engine friendly (SEO friendly) website. And you can easily optimize your webpage or blog site and find it in the top of the SREPs (search engine result page). Thank you very much to visit this site and helps me to write more and more content.
A Guide to Use of Google Disavow Tool
To report inorganic inbound links for a domain, Google introduced a tool for the webmasters called “disavow tool”.
What is disavow too?
If a webmaster think that his/her site ranking is being harmed by low-quality links and in near future he/she may face difficulty for those links and don’t control. He can ask Google to not take those links when assessing your site. This tool allows the webmasters to disavow the unnatural links.
What is Unnatural or inorganic links?
Google basically uses links as one of their ranking signals and they want them to occur naturally. Or we can say to build the links in an organic way. Paid links, link exchange, link form a spam or ban site or other type of link manipulation are considered as “inorganic or unnatural” links. This is called as negative SEO.
Some of the examples of Inorganic link creation techniques are:
· Automated link exchange
· Low quality article or directory submission
· Paid links
· Fake profile creation
· Artificial Blogrolls
· Footer spam link etc.
Why we use this tool?
Mainly there are two basic reasons why we use this tool:
1. Preventative
Inorganic links could harm your website’s rank, so by using this tool you can specify which links should be ignored by the Google to prevent any algorithmic or manual action against your website.
2. Remedial
If your site has been affected by any search quality algorithm (like Google Panda or Penguin) or manual action, you can assist in the repair process by specifying which links Google should ignore.
Use with carefully
Google disavow tool is an advanced feature, recommended for experienced and well-informed webmasters. So by removing good links you could impact your websites ability to rank in Google.
Step-by-Step Guide
This tool works with appropriately formatted text file. The correct format is one URL per line. You can use a .txt file but a .csv eill also work fine.
Disavow links from a specific URL
http://www.badlinks-domain/bad-link-page - disavow all inbound links come from that page.
Disavow links from an entire domain
domain: http://www.badlink-domain.com – disavow links from an entire domain.
Commenting
Line starting with“#” is to be used for comments. Commenting can be useful if you have a large file which may need to be separated into a group of links for easier overview and updates.
Example:
#Blog commenting spam (ignoring the following pages)
http://badlinks-doamin.com/page1
http://badlinks-domain.com/page2
#Article Spam (ignoring the entire domain)
domain: newer-badlink-domain.com/
How to remove the link in your webmaster Tools:
1. Login in your webmaster tool
2. You will be given an option to select the website verified in your Google Webmaster Tools
Select the appropriate website and hit the “DISAVOW LINKS” button. The next screen will be display the selected website in the drop down and show a warning message:
“This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site's performance in Google's search results. We recommend that you only disavow backlinks if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.”
If you have selected the wrong domain, you can adjust it by selecting the correct one. Or clivk the button and a popup screen will be asked to choose a file containing your disavow list.
Select the file you have prepared earlier and hit “Submit” button.
Updating and deleting your Disavow link:
You can’t upload more than one file, but you can update your existing file. To do so you are able to download the existing one, edit it and re-upload using the same process.
I hope this tool helps a lot the webmaster to remove their unnatural link from the site and make safe their site from Google penalties. It also saves the time and easy, because manually to request for removing a site one by one is too difficult and it’s a very lengthy process. Thanks for read this blog and I think it’s very helpful for the webmasters.
What is disavow too?
If a webmaster think that his/her site ranking is being harmed by low-quality links and in near future he/she may face difficulty for those links and don’t control. He can ask Google to not take those links when assessing your site. This tool allows the webmasters to disavow the unnatural links.
What is Unnatural or inorganic links?
Google basically uses links as one of their ranking signals and they want them to occur naturally. Or we can say to build the links in an organic way. Paid links, link exchange, link form a spam or ban site or other type of link manipulation are considered as “inorganic or unnatural” links. This is called as negative SEO.
Some of the examples of Inorganic link creation techniques are:
· Automated link exchange
· Low quality article or directory submission
· Paid links
· Fake profile creation
· Artificial Blogrolls
· Footer spam link etc.
Why we use this tool?
Mainly there are two basic reasons why we use this tool:
1. Preventative
Inorganic links could harm your website’s rank, so by using this tool you can specify which links should be ignored by the Google to prevent any algorithmic or manual action against your website.
2. Remedial
If your site has been affected by any search quality algorithm (like Google Panda or Penguin) or manual action, you can assist in the repair process by specifying which links Google should ignore.
Use with carefully
Google disavow tool is an advanced feature, recommended for experienced and well-informed webmasters. So by removing good links you could impact your websites ability to rank in Google.
Step-by-Step Guide
This tool works with appropriately formatted text file. The correct format is one URL per line. You can use a .txt file but a .csv eill also work fine.
Disavow links from a specific URL
http://www.badlinks-domain/bad-link-page - disavow all inbound links come from that page.
Disavow links from an entire domain
domain: http://www.badlink-domain.com – disavow links from an entire domain.
Commenting
Line starting with“#” is to be used for comments. Commenting can be useful if you have a large file which may need to be separated into a group of links for easier overview and updates.
Example:
#Blog commenting spam (ignoring the following pages)
http://badlinks-doamin.com/page1
http://badlinks-domain.com/page2
#Article Spam (ignoring the entire domain)
domain: newer-badlink-domain.com/
How to remove the link in your webmaster Tools:
1. Login in your webmaster tool
2. You will be given an option to select the website verified in your Google Webmaster Tools
Select the appropriate website and hit the “DISAVOW LINKS” button. The next screen will be display the selected website in the drop down and show a warning message:
“This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site's performance in Google's search results. We recommend that you only disavow backlinks if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.”
If you have selected the wrong domain, you can adjust it by selecting the correct one. Or clivk the button and a popup screen will be asked to choose a file containing your disavow list.
Select the file you have prepared earlier and hit “Submit” button.
Updating and deleting your Disavow link:
You can’t upload more than one file, but you can update your existing file. To do so you are able to download the existing one, edit it and re-upload using the same process.
I hope this tool helps a lot the webmaster to remove their unnatural link from the site and make safe their site from Google penalties. It also saves the time and easy, because manually to request for removing a site one by one is too difficult and it’s a very lengthy process. Thanks for read this blog and I think it’s very helpful for the webmasters.
Some Of The Useful SEO Terms in Daily SEO Work
301 Redirect - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)
Affiliate Marketing - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
AJAX - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.
Alt Tag - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
Anchor Tag - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)
B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.
Backlink - Links originating from one website and pointing to another website or web page. See link building.
Black Hat SEO - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings.
Blog - "Web Log". An online journal of sorts.
Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.
Cloaking - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.
Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
CSS - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.
CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)
Dynamic Website - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.
Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.
Keywords - Words that are used by search engines to determine the topic of a given web page.
Keyword Density - How often a keyword or keyword phrase is used on a given web page.
Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Latent Semantic Indexing - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.
Meta Data / Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Organic Search - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.
peanut butter and jelly sandwich Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.
PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Reciprocal Link - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.
Sausage Link - A tasty snack to munch on while building reciprocal links.
Search Engine - Web site whose function is to help users find web pages on any given searched topic.
SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SEO - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.
SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.
Splash Page - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.
Static Website - A website or web page whose content is fixed (does not change or has to be manually changed).
Supplemental Results - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.
Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
TLD - Top Level Domain. The three main domain extensions: .com, .net, .org
URL - Uniform Resource Locator. Or, more commonly, a web address.
W3C - World Wide Web Consortium.
White Hat SEO - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
Affiliate Marketing - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
AJAX - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.
Alt Tag - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
Anchor Tag - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)
B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.
Backlink - Links originating from one website and pointing to another website or web page. See link building.
Black Hat SEO - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings.
Blog - "Web Log". An online journal of sorts.
Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.
Cloaking - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.
Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
CSS - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.
CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)
Dynamic Website - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.
Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.
Keywords - Words that are used by search engines to determine the topic of a given web page.
Keyword Density - How often a keyword or keyword phrase is used on a given web page.
Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Latent Semantic Indexing - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.
Meta Data / Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Organic Search - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.
peanut butter and jelly sandwich Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.
PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Reciprocal Link - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.
Sausage Link - A tasty snack to munch on while building reciprocal links.
Search Engine - Web site whose function is to help users find web pages on any given searched topic.
SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SEO - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.
SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.
Splash Page - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.
Static Website - A website or web page whose content is fixed (does not change or has to be manually changed).
Supplemental Results - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.
Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
TLD - Top Level Domain. The three main domain extensions: .com, .net, .org
URL - Uniform Resource Locator. Or, more commonly, a web address.
W3C - World Wide Web Consortium.
White Hat SEO - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.